EN4510 Professional Communication Projects &
EN4572 Creative Professions Projects
project timeline
Date: 14 Feb - Apr 2020
To promote FReD and arouse awareness on responsible drinking, we created an Instagram challenge. We posted a picture on FReD’s Instagram Story, asking people to share some innovative ways to avoid binge-drinking. People had to repost that picture onto their Story, then answer the question and tag FReD. Some suggested interesting ideas, for instance, feed yourself with more food so that you do not the desire to drink as you used to.
Date: Jan - Apr 2020
To maintain FReD’s exposure on social media platforms, as well as attract new followers, we regularly uploaded social media once per month since January. We delivered related studies and information regarding responsible drinking to the general public and successfully attracted attention from viewers to learn more about correct attitudes towards drinking.
university
interview
Date: May 2020
The major event of PCCP. Three couples were recruited through social media platforms to participate in a video on anti-pregnancy drinking. It is composed of three parts, warm-up game, couple Q&A, and interview session. We were responsible for planning and execution of the whole event, video shooting, communication with different parties, etc. By staging fun games and testing young couples’ knowledge on pregnancy drinking, we hope to captivate young audience’s interest and raise their awareness on anti-pregnancy drinking. And most importantly, to provide high quality and informative content on FReD’s YouTube channel.
Date: Apr 2020
This event was held to assess university students’ knowledge of binge-drinking and promote the idea of anti-binge drinking through an informative and entertaining video clip. Questions related to binge drinking and drinking habits were sent to several university students who recorded their answers at home in real time. The interview video was posted to FReD’s social media platforms to raise public awareness on binge drinking and act as a catalyst to attract potential followers and promote future events held by FReD.
Remarks:
Besides the executed events, there were several plans that had been cancelled due to the Coronavirus outbreak, including a roadshow event and an exhibition in universities.